Articles
Facebook defines their Average Revenue per User (ARPU) as “as their total revenue in a given geography during a given quarter, divided by the average of the number of MAUs in the geography at the beginning and end of the […]
Facebook defines their revenue as “revenue by user geography based on their estimate of the geography in which ad impressions are delivered, virtual and digital goods are purchased, or consumer hardware devices are shipped”. But how much revenue does Facebook […]
Facebook defines their daily active users (DAUs) as “a registered Facebook user who logged in and visited Facebook through their website or a mobile device, or used their Messenger application (and is also a registered Facebook user), on a given […]
Facebook defines their daily active users (MAUs) as “a registered Facebook user who logged in and visited Facebook through their website or a mobile device, or used their Messenger application (and is also a registered Facebook user), in the last […]