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06/09/2020
Facebook: Average Revenue per User (ARPU) – Updated 11/20
Johann Dielert in Technology

Facebook defines their Average Revenue per User (ARPU) as “as their total revenue in a given geography during a given quarter, divided by the average of the number of MAUs in the geography at the beginning and end of the […]

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06/09/2020
Facebook: Quaterly & Yearly Revenue – Updated 11/20
Johann Dielert in Technology

Facebook defines their revenue as “revenue by user geography based on their estimate of the geography in which ad impressions are delivered, virtual and digital goods are purchased, or consumer hardware devices are shipped”. But how much revenue does Facebook […]

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06/09/2020
Facebook: Daily Active Users (DAUs) – Updated 11/20
Johann Dielert in Technology

Facebook defines their daily active users (DAUs) as “a registered Facebook user who logged in and visited Facebook through their website or a mobile device, or used their Messenger application (and is also a registered Facebook user), on a given […]

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06/09/2020
Facebook: Monthly Active Users (MAUs) – Updated 11/20
Johann Dielert in Technology

Facebook defines their daily active users (MAUs) as “a registered Facebook user who logged in and visited Facebook through their website or a mobile device, or used their Messenger application (and is also a registered Facebook user), in the last […]

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