In North America today, cosmetic products are part of our daily lives. You are very likely to find things like body soap, moisturizer or makeup in pretty much every American home. Because of this, the cosmetic market has a large amount of selection in terms of brands and products and lines. If you don’t live under a rock, you probably know that in the United States, the demand for “organic” or “natural” makeup has been on a steady rise for almost a decade. If you want to know more about how to find the best products for you, keep reading!

If you want to explore this slightly more holistic approach to makeup and beauty, the first thing you should know is that organic cosmetics are those created from natural ingredients, made from natural sources (without the use of synthetic chemical compounds). By now, it’s a well-known fact that all-natural formulas tend to provide various benefits; not only for the environment but also for the health of our skin and body. It is because of these positive effects that more and more people are opting for organic makeup products.

Key Facts

  • Organic cosmetics are created from ingredients which have been certified organic by one of the numerous certifying institutions in the United States. It is normal for some of these components to be present in conventional cosmetics, however, it will be in much lower quantities.
  • The production of organic makeup is strictly regulated, favoring methods of sustainable production. For this type of certification, products not only need to be made with natural ingredients, they must also be produced in an environmentally-friendly and sustainable way.
  • Organic makeup can have incredible results on your skin, allowing you to achieve and maintain a flawless complexion. Just keep in mind that not all products that are labeled “all-natural” are actually made with 100% natural components. Opting for a reputable and reliable brand is often the best way to go.

Ranking: The best organic makeup products on the U.S. market

In this section, we want to show you the best natural makeup alternatives available to you in the U.S. market. We have also included all of their most note-worthy characteristics to give you a better idea of what to look for in these types of products. In the lines below, we cover essential products found in most makeup bags. It is our hope that this information will help you better assess and compare brands and products at the time of purchase.

No. 1: BaeBlue — Organic Aloe-Based LUX Liquid Foundation (30 ml)

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Made with certified, all-natural and organic ingredients, this liquid foundation by BaeBlue will provide you with smooth, overall coverage that is safe and gentle on the skin. The aloe-based formula provides nourishment for the skin, rejuvenating and enhancing the skin’s natural moisturizing capabilities. This concealer contains zero artificial colors, preservatives or fragrances. It’s made in the USA and is vegan, cruelty-free and gluten-free.

BaeBlue has created a wildly effective formula that contains no harsh chemicals, parabens or any other filling agents that will clog and suffocate the pores. It has advanced anti-aging properties that help produce healthy, youthful and flawless-looking skin. It goes on smooth and balanced for non-greasy coverage. It comes in 16 different shades and tones from ultra-light sugar to dark espresso. It is buildable, blendable and color adjusting with a subtle vanilla scent.

No. 2: Pacifca — 10 Well EyeShadow (.2 oz)

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As one of Amazon’s Choice products for organic eyeshadow, this product is one of the best natural products for your eyes. The palette comes with 10 beautiful nude tones that will add naturally contouring and dimension for the eyes. Its colors include Nude, Sentimental, Touched, Rapture, Madly Deeply, Even under, Vapid, Moonstruck, Roused, Lightness and Being. Ranging from very light pink to a deep dark brown. It’s 100% vegan and cruelty and free.

This mineral eyeshadow is highly pigmented and provides you the ability to subtly shade the eyes for natural looks that will last all day long without fading. The formula is infused with coconut water to nourish and moisturize the sensitive skin of the eyelids. It’s formulated without parabens, phthalates and other ingredients that can contaminate and damage the cells of the skin. This blendable palette is available at a great value.

No. 3: Simply Naked Beauty — 3D Fiber Lash Mascara with Growth Enhancing Serum

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This transforming mascara will increase your lash volume 300 times over in just 5 minutes. The lash science 3D mascara is 100% USDA certified organic with castor oil that provides the most natural length that you can find outside of lash extensions, guaranteed. This mascara product comes with 3 separate tubes for a full lash routine. It consists of a nourishing base, a mascara gel and mascara fiber to get the most out of your lashes.

It lasts all day and is completely water and smudge-proof. This mascara will give you more volume and length that lasts all day long no matter what you are doing. The advanced gel formula has the highest customer review rating on the market. It is designed to aid in lash growth and won’t ever clump. The formula is hypoallergenic and completely natural, made from all non-toxic ingredients that won’t harm sensitive eyes. It’s a 100% cruelty-free product, never tested on animals.

No. 4: HAN — Natural Cheek and Lip Tint

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This natural cheek and lip tint is a versatile product that is very easy to use. It comes in an easy to apply stick form that is compact for portability and perfect for travel. It is a natural two-in-one application for the lips and cheeks, giving a subtle and natural coloration. It contains all safe and non-toxic ingredients. It’s free of chemicals known or suspected to be toxic such as silicones, bismuth oxychloride, phthalates or petrochemicals often found in other multi-use sticks.

The cheek and lip tint by HAN is formulated with natural alternatives like organic argan oil and vitamin E that are less irritating and safer for the skin. The red tine is made without carmine and is free of animal cruelty, GMOs and parabens. It is filled with antioxidants in the form of acai oil, pomegranate, and blueberry extracts. It will nourish your lips and skin adding vibrant and hydrating color.

No. 5: Sky Organics — Organic Tinted Lip Balm – 4 Pack

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This multipack of chapstick has 4 stunningly natural colors with delicious smells of peppermint and vanilla. Each chapstick energizes the lips, safe for even the most sensitive of skin. They come in 4 different colors; Luscious Shimmer, Champagne, Plum, and Raisin. It is 100% pure and organic, made with organic castor oil, beeswax, cocoa butter, coconut oil, organic vanilla flavoring, argan oil, peppermint oil, aloe vera oil, vitamin E, titanium dioxide, iron oxide, and mica.

This lip product is non-toxic, non-GMO and gluten-free with no extra added chemicals or fillers like petroleum derivatives or soy. The nourishing lip butter is perfect for women and teens with chronically dry, chapped and cracked lips. This product is never tested on animals and the packaging is completely recyclable. All of Sky Organics products come with a hassle-free money-back satisfaction guarantee, allowing you to buy the tinted lip balm pack with confidence.

Shopping Guide: Everything you should know about organic makeup

Just like with any other cosmetic product you purchase, you should first consider what you need from the product and how to get the most out of the products you choose. If you’re unsure about how to begin your search or transition, in this section we give you all the most relevant information concerning natural cosmetics. We have also included answers to the most frequently asked questions among users.

Organic makeup is less likely to cause adverse reactions on sensitive or irratible skin.
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What is organic makeup exactly?

ECOCERT, one of the main certifying bodies for natural cosmetic products worldwide, defines organic makeup as those that are composed of at least 95% natural ingredients or ingredients of natural origin. In addition, at least 5% of the total ingredients must come from organic farming, which represents at least 50% of the plant-based ingredients.

Furthermore, natural cosmetics do not contain any animal byproducts, and there is no testing or experimenting with animals during their production. For these reasons, this whole genre of organic cosmetics has been created which values the health of humans, animals and the environment alike.

In the U.S. there are several certification programs available: the ANSI 305 established by the NSF, the National Organic Program (NOP) established by the USDA (US Dept. of Agriculture) and the OASIS (Organic and Sustainable Industry Standards) program established by the cosmetic industry.

Is there a difference between natural, eco or organic cosmetics?

When speaking of cosmetics, you may have heard buzz words other than “natural” or “organic” such as “ecological”, “bio” or “eco”. All these terms are synonymous, however, different countries will use different denominations for the certification. Remember that, ECOCERT defines organic products simply as those that contain at least 95% natural ingredients with less than 5% being made of synthetic ingredients.

When it comes to natural ingredients, at least 5% of the total ingredients must come from organic farming. This means that the adjectives “natural”, “organic”, “BIO” or “eco” are often used interchangeably to refer to a type of product created from natural ingredients. They do not contain harmful chemical substances and are grown organically without the use of transgenic ingredients.

Why Is the use of organic makeup recommended?

The makers of organic makeup products place a great emphasis on sourcing ingredients of natural origin. For this reason, these cosmetic products will prove to be much more beneficial for the health of our skin and body. For instance, natural makeup lacks heavy metals or synthetic chemicals. Both of which are often present in more conventional makeup products. The problem with these toxins is that they easily accumulate in the body, posing a great risk for negative side effects. Unlike conventional cosmetics, organic makeup is made free of petroleum-derived substances.

Organic makeup is made free of irritants like parabens and synthetic aromas, which means it is significantly less likely to interact negatively with our natural chemistry. This makes organic cosmetics ideal for those with sensitive and reactive skin.

This allows our skin to keep breathing properly, which reduces the appearance of acne, while still providing the desired aesthetic results. Hormonal and other physiological fluctuations are also minimized with the use of natural cosmetics. It should be noted that natural makeup not only provides us with increasing health benefits, these lines of cosmetics also promote the preservation of the environment; protecting the integrity of nature and all the living beings within it.

You will find natural makeup with incredible textures, aromas and results.
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Is organic makeup as effective as conventional makeup?

In today’s world, the answer is a resounding yes — the effectiveness of natural makeup is absolutely comparable, if not superior, to that of traditional products. The reason behind this is that there is a greater concentration of active ingredients within these types of products, while also lacking additives or other chemical substances present in conventional products.

These things combined not only make these products safer to use, but it also makes them significantly more effective than their conventional counterparts. However, one must keep in mind that the effectiveness of any product, whether natural or traditional, will depend on its specific composition, the concentration of its active ingredients and the frequency with which it’s used.

Does the use of organic makeup guarantee no allergic reactions?

As you know by now, many of the chemicals present within traditional cosmetics that often cause irritation and lead to allergic reactions — such as parabens, silicones, and artificial perfumes — are not present in organic makeup. This means sensitive and easily irritated skin conditions should not be aggravated by the use of organic cosmetics.

However, as with any organic product, there are no 100% guarantees against allergies and sensitivities. Each person has different skin and biome, which can be responsive and negatively interact with many natural compounds. This means that if you have specific allergies, you should always consult the list of ingredients and test the product before using on the face.

If we have sensitive skin or any known allergies, it’s crucial to check the composition of each product before using it.

Is organic makeup easy to apply?

There is a common misconception that natural or organic makeup is not as efficient or as easy to apply as conventional makeup. This wrong idea may have developed because of their composition, which comes directly from nature with little alteration. These formulas give these products different and unusual textures, smells and unique characteristics. This used to be particularly true when organic makeup was a niche market.

Fortunately, this is not the case in North America today. As a consequence of the growing demand for natural products, the various characteristics of these cosmetics have evolved remarkably in favor of their users. Today, the texture, smell, and consistency of natural cosmetics products are just as, if not more, effective and pleasant to use as any traditional cosmetic product on the market.

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I love to test new skincare and makeup products. These ones are from @theorganicskinco and they work only with organic and vegan ingredients. I love the packaging and the pigmentation is amazing. I did some unboxing and swatches on my stories and will show you guys a full makeup with these products this weekend. ❤️ #TOSC #theorganicskinco . . Pra quem me conhece sabe que adoro testar produtinhos de beleza. Mostrei lá nos stories a caixinha recheada que recebi da @theorganicskinco Eles trabalham somente com produtos naturais e orgânicos. Perfeito para as gravidinhas 👏🏻 Já apaixonei na embalagem e pigmentação das makes. Vou fazer uma maquiagem esse final de semana e conto pra vcs o que achei dos produtos 😘👏🏻

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Does organic makeup expire quickly?

It is normal to think that because natural cosmetics lack artificial products for their preparation and preservation, they may spoil sooner and not be as long-lasting as conventional cosmetics. If this has crossed your mind and is a concern, worry not. Natural cosmetic companies have incorporated ethically produced preservatives as a means to maintain the quality of their products.

Organizations that certify organic cosmetics have established a list of compounds that are permitted in the manufacturing of these products, which have naturally preservative functions. Manufacturers of organic makeup replace preservatives with blends of essential oils and vacuum packaging. All these methods allow for the optimal preservation of natural makeup products, preventing their fast degradation.

Sirena BergmanMakeup Artist

“These products are important to good health, just like organic food products, organic makeup is created using ingredients which have been harvested without any synthetic chemicals such as pesticides, fertilizers and have not used any modified crops.”

Are organic makeup products more expensive than conventional ones?

Many of us tend to think that natural and organic products come at a higher cost than conventional ones, but this is not always the case. As with other cosmetics, we’ll find that with natural products there is a wide range of qualities and prices. Overall, natural and ecological brands don’t require any additional cost in comparison to traditional cosmetics. This has created an alternative to conventional cosmetics that is within the reach of everyone’s pocket.

What are the advantages and disadvantages of using organic makeup?

Before purchasing any cosmetic product, it’s essential to consider the benefits and drawbacks of each specific product. As we have previously mentioned, the natural composition of these cosmetics, usually makes them beneficial to the health of our skin and body. The use of natural makeup is especially recommended for people with sensitive skin, as its composition excludes a wide list of artificial irritants that can cause bad physiological reactions in the body.

The skin is our largest organ, and many substances in conventional cosmetics make our skin even more permeable to harmful substances. The lack of toxic compounds in organic products prevents many of the negative effects that can cause long-term damage to our health.

Aesthetically, organic products give a much more natural finish. They almost always provide a look that is less artificial in comparison to traditional cosmetics. When it comes to makeup, all of the natural pigments offer much subtler and refined results. Natural cosmetics also offer better hydration of the skin due to the healing qualities of its natural components. Their regenerative and nourishing capabilities are much greater.

Moreover, they often include anti-inflammatory and antimicrobial properties. Furthermore, as mentioned previously, the manufacturing of natural cosmetics is strictly regulated by official bodies. Due to the proper regulation of companies by third-party organizations, their production is environmentally friendly and does not involve the improper use or mistreatment of animals during the manufacturing process.

The following list summarizes the advantages and disadvantages of organic makeup products:

Advantages
  • Made of components that are gentle to our skin
  • Less irritants
  • Lower content of toxic substances
  • More authentic aesthetic results
  • Better for the environment
  • No animal experimentation and testing
Disadvantages
  • Lack of legal and mandatory regulation: misleading product advertisement
  • Individual and specific intolerances

It should be noted that the main drawback in this industry is that in the United States, there are no laws that regulate the requirements for producing natural cosmetics. This means that some manufacturers may sell products as “all-natural” when they are not.

Moreover, while the use of natural cosmetic products decreases the risk of adverse side effects, some people may still have allergies or intolerances to any of the natural compounds present within these organic options. If you suffer from allergies, it is up to you to check that the product you choose poses no harm to your health.

Are natural cosmetics better than conventional ones?

Organic cosmetics are distinguished from conventional ones mainly by their composition. Traditional cosmetics use a plethora of chemical compounds to promote their preservation or give them a pleasant texture and aroma. Consequently, they can have harmful effects on our health. For instance, silicone (a common ingredient in many conventional products) stays on the skin like a film. In the short term, it creates a shiny and soft effect. In the long term, however, it clogs pores and sweat glands, causing the skin to become brittle and prevents it from breathing.

These are just a few of the negative side effects one may experience from the toxic ingredients in conventional makeup:

  • Negative reactions in the skin due to an allergy or sensitivity.
  • Hormonal fluctuations, acne and seborrhea due to clogged pores.

The table below will help you easily compare organic cosmetics with conventional ones.

Organic cosmetics Conventional cosmetics
Composition based on natural products. Composition based on chemical products.
No toxic components. Contains toxic components.
Causes fewer allergic reactions. Causes more allergic reactions.
Components beneficial to our health. Components that may be harmful to our health.
Environmentally friendly manufacturing. Non-environmentally-friendly manufacturing.
No animal testing. Animal testing in some cases.
Price ++/ +++ Price + / +++

Purchase Criteria

This is the last set of criteria you should consider when purchasing any organic products. Keeping these things in mind will make it easier for you to make an informed and well-rounded decision you are happy with.

  • Authenticity
  • Price
  • Composition
  • Product Characteristics

Authenticity

Since there is currently no U.S. legislation to determine which requirements must be met by natural cosmetic companies, we can find products that are presented to us as “natural” without really being so. This happening because of the growing popularity of natural cosmetics in today’s society, and corporations attempting to take advantage of a very profitable market.

How can you determine if an organic cosmetic is authentic? Very easy: you must look for the seal that acts as proof of certification that guarantees the authenticity and quality of the product you are buying. The following image includes some of the certificate seals that you can find in natural cosmetics in the United States.

Price

There is an increasingly wide range of natural cosmetics, meaning there are varying price differences between products. It’s important that you know how to value the price-quality ratio, and that you opt for cosmetic products that will best suit your needs and budget. Keep in mind that the most expensive products are not necessarily always the best. In North America, you can find excellent all-natural cosmetics at really affordable prices.

Composition

Properly reviewing the ingredient labels of the products you choose is not only important if you have allergies or intolerances, but it is also always good to be informed. It is good practice to always double-check that whatever product you decide on, doesn’t contain anything that could be potentially harmful to your health and body.

Product Characteristics

Although natural cosmetics have multiple benefits, you shouldn’t buy a product solely because it’s natural. You should always first ask yourself what is it that you are looking for and select the cosmetic that best suits your needs. For example, knowing if you have a preference for a matte or glossy finish, opaque or light consistency, and so on – will help you find the organic option that best suits your taste and needs.

Summary

As we become increasingly concerned about the ingredients we’re putting in our bodies, it stands to reason that we also become more aware of what goes on our skin. It is for this reason that over the last decade, many Americans have made the switch to natural cosmetics. This means that for almost all conventional products out there, you will be able to find a natural and effective natural product that offers notable benefits for your health with the same aesthetic results.

Keep in mind that natural alternatives are not only good for your health, they are also often beneficial to the environment through organic and cruelty-free certification and less packaging. Some of the most renowned celebrities, such as Gwyneth Paltrow, Natalie Portman or Madonna, claim to use natural cosmetics on a daily basis. Some of them have even come to develop their own brand of natural cosmetics, as is the case of Miranda Kerr (Kora Organics). And you, are you looking to find the perfect natural alternative to the products you use?

If you liked our guide on natural cosmetics products, share the article on social networks or leave us a comment with your thoughts

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