Last updated: 16/10/2022

How we pick our products

23Products analysed

35Hours spent

11Evaluated articles

95User reviews

Birthdays and festive occasions happen all year round and yet you never know what to give. Gift sets are always the right choice, but there are a few things you need to consider. Not all gift sets are the same and should be chosen carefully in order to hit the mark.

With our gift set test 2023, we want to give you the most important information and help you make the right choice for your gift set. We have compared gift sets for young and old and answered all your questions about gift sets.


  • Gift sets are a compilation of various thematically matching products. Due to the high-quality packaging, additional wrapping paper is unnecessary, which is good for the environment.
  • Gift sets should always be adapted to the age group, gender and occasion, because not every gift set is universal. Universal gift sets are easy to stock up on and can be given as individual gifts when needed.
  • A basic distinction is made between non-food, DIY and food gift sets. Depending on the variant, other requirements must be taken into account. The price range also varies between the different gift set variants.

The Best Gift Set: Our Picks

Gift set: buying and evaluation criteria

Choosing the right gift set is not always as easy as it may seem at first glance. There are many criteria that you should consider when making the right choice, as your gift set should bring joy to the recipient.

To help you choose the right gift set, we have summarised the most important criteria below.

Age group

When choosing a gift set, you should always be aware of the age group for which your gift set is intended.

Children and teenagers have completely different interests than adults.

Children and young people are strongly oriented towards trends and media. Young adults are already more stable in their personalities, so you should orientate yourself primarily on their individual interests. Adults over the age of 30 are also happy with less individual gifts, as they usually buy interest-related things on their own. When choosing a gift set, always think about the age group of the person you are giving the gift to and then find out what their interests are.


Gender should not be underestimated when choosing your gift set. Not every gift set is suitable for women, men or both sexes.

Not every gift set is universally suitable for both sexes.

If you are unsure about your choice, we recommend that you go for a unisex gift set or if you like to stock up on gift sets to be prepared for spontaneous occasions.

Make-up sets and gift sets of women’s fragrances are suitable as gift sets for women. In most cases, you can recognise these sets by the packaging, which is decorated with feminine attributes. Gift sets for men usually emphasise masculinity. Examples of this would be beard care sets, beer brewer gift sets or gift sets that are also designed for male activities.

Event / Occasion

There are some occasions when a small or even larger gift is appropriate and shows gratitude. These occasions include birthdays and special holidays, but an invitation to a nice meal can also be such an occasion. Gift sets for birthdays can be larger and more individual, as they are about a loved one celebrating their special day. Gift sets for special holidays can be seasonal, but they can also be more individual. Gift sets that are intended as a small gift do not have to be so large. In this case, it is more advisable to opt for unisex or everyday gift sets.

Number of recipients

Gift sets can also be designed to suit the number of people receiving the gift. Gift sets for couples are usually products that can be shared and are often unisex.

A gift basket is suitable if you are giving a gift to several people.

Gifts for just one person are usually gender-dependent and more individual than couple gift sets. If you want to give a gift to more than 2 people, gift baskets that consist of many small components are suitable for several people. Before buying a gift set, think about how many people it is intended for and whether you want to design a gift set yourself or buy one already prepared.

Gift sets: Frequently asked questions and answers

Choosing the right gift set can be more complicated than you think. That’s why we’ve answered the most important questions about gift sets here.

Who is a gift set suitable for?

Gift sets are gifts that consist of several parts, are coordinated with each other and already come in a beautiful packaging or gift box. Gift sets are often found in the drugstore sector and sometimes contain gift items that are not usually included in the range.


The price range of different gift sets depends on their content, size and brand.(Image source: Phil Hearing / unsplash)

A gift set is suitable for you if you would like to give a combination of different products as a present and if you do not want to use wrapping paper. If you are not the most creative person, a gift set is also the right choice for you.

What types of gift sets are there?

There are many different types and variations of gift sets, depending on budget, interest or preference.

Type Advantages Disadvantages
Food can often be put together yourself and bring new zest into the kitchen you always have to pay attention to the best-before date and really know the taste of the gift recipient
Non-food they have a long shelf life and can be re-gifted or returned in an emergency these are very often care products, which is not for everyone
DIY you can design the gift set completely individually and personally requires creativity and takes a relatively long time

For creative minds, a DIY (Do It Yourself) gift set is the way to go as you can really personalise. You may already have many of the items you need for your gift set at home, so you can save some money.

Non-food gift sets can be stored for a long time and kept in your cupboard.

Most shops carry non-food gift sets, whether online or locally. The standard ones are often made up of personal care products, but there are also other components that make up such gifts. Food gift sets are also called gift baskets and are often made up of convertible foods, but you still need to be aware of the expiry date.

How much does a gift set cost?

There is a wide range of prices between the different types of gift sets, often depending on quality, size and brand. In the following, we have compiled a small overview for you.

Type price in euros
Care products 10 – 20
Food 20 – 60
DIY 5 – 30

Of course, these prices are only rough guidelines and may vary. How much you ultimately have to invest in a gift set also depends on the season or promotions. Gift sets consisting of care products range in price from 10 to 20 euros. The exact price depends on the brand, the size of the set and whether there is an additional gift. Since gift sets containing food are often made of higher quality products, you will need to budget for more. With gift baskets made of wine, you can easily spend more than 60 euros. The DIY version can be cheaper than the others, as it is possible that you already have some elements at home.


Gift sets can be bought almost everywhere, even in smaller shops. Just ask at your local shop.(Image source: Ellen Auer/ Unsplash)

What are the alternatives to a gift set?

Gift sets are a nice idea and are often well received, but it doesn’t always have to be a gift set. But what should you give then? We’ve picked out a few alternatives in case you don’t want to give a gift set.

  • Vouchers: You can get vouchers in almost every shop, drugstore or supermarket (also for other suppliers). With this voucher, the recipient can then freely choose something from this shop for the selected amount. Vouchers can also be purchased online.
  • Special gift: this is a specific gift that has often been personally requested. With this alternative, you need to know exactly what the recipient wants and assumes a certain familiarity between the giver and the recipient.

An alternative is always a gift voucher, which you can also get on the spur of the moment. A gift voucher is definitely a better alternative than giving something the recipient won’t be able to use. A specially requested gift is guaranteed to be received, but sometimes you don’t know what the recipient wants. Both alternatives have their advantages and disadvantages.

How do I put together a gift set?

One of the most common gift sets you can put together yourself is a gift basket. It is important to focus on several products that underline the interest of the recipient and are of high quality. If you choose a food gift set, you must pay attention to the expiry date and to products that do not need to be refrigerated, as such gift sets cannot be refrigerated directly.


Personalised gift sets can be made more individual. For gift sets with food, make sure to use preserved products. (Image source: Dmitry Mashkin/ Unsplash)

Online, you often have the option of putting together a gift set yourself. If you are looking for a gift directly in a shop, you can ask the salesperson whether it is possible to put together a gift set or gift basket.


You can choose between many different gift set variations, but you must not lose sight of your budget and the person you are giving the gift to. Not every gift set is universally applicable. If you are more creative, a DIY gift set is recommended, but if not, there are plenty of alternatives for you.

A nice advantage of gift sets is that you can also buy them as a stock and thus be prepared for every spontaneous celebration. You can’t go wrong with a gift set as a present or a gift, as long as you follow our tips and recommendations. Nothing will stand in the way of a joyful celebration and you can relax when buying a gift set.

Image source: Chris Liverani / Unsplash.