Just like the eyes are the windows to the soul, the skin reflects our own lifestyle. Little sleep, work overload, pressure, responsibilities, stress… Nowadays, the frantic pace of life we tend to have hardly gives us any time to take care of ourselves. All this eventually impacts our health, and therefore our skin.

As a result, imperfections such as wrinkles, blemishes, dark circles or bags may appear. This, in turn, leads to discomfort and insecurity. What’s the solution? Keeping up with your lifestyle while maintaining a radiant skin is possible thanks to makeup foundations. You’ll learn everything there is to know about this product in our article, so pay attention!

Key Facts

  • Makeup foundations are products designed to correct imperfections on your face and improve its look. Different types of this cosmetic are available, both in terms of form and composition.
  • The role of foundations goes well beyond covering small skin flaws. Each one has specific properties depending on its composition.
  • You can use your foundation every day. These beauty products can also adapt to the particular results you want for each occasion. Contrary to popular belief, makeup foundations will not harm your skin. On the contrary, they allow you to take comprehensive care of it.

Ranking: The best foundations on the U.S. market

In the following section, you’ll discover our selection of the very best makeup foundations available on the American market right now. We’ve also summed up the key criteria of each product to help you compare them more easily. We’re confident you’ll find this useful when the time comes to pick the right foundation for your needs.

No. 1: Maybelline Fit Me Matte Foundation

Maybelline is an American makeup company, and one of the world’s most recognized in the industry. The high quality of their products is no secret, which is why it’s no surprise to see that their Fit Me makeup foundation is Amazon’s Choice in the category. It has received excellent reviews from thousands of satisfied customers, who have praised the results.

This matte foundation is ideal for people with normal to oily skins, and it is available in 40 different shades so you’re sure to find the right one for you. Women who have used it have particularly appreciated the natural finish of this makeup foundation, while praising its duration. You can easily apply it with a sponge, a brush or your own fingertips.

No. 2: Coty Airspun Loose Face Powder

Coty is a century-old company that has revolutionized the cosmetic market again and again, and their Airspun face powder has been a favorite for women since its creation in 1935. The versatility, price, and quality of this product have made it an Amazon Best Seller, with over 5,000 reviews recommending it. It’ll help you get the natural look you want.

One of the most attractive features of Coty’s Airspun product is that it can either be used as a foundation or as a setting powder on top of your makeup. It will allow you to conceal all the wrinkles, blemishes, and fine lines that you’re tired of seeing every day. This face powder is also very affordable and provides long-lasting results so you only have to worry about your makeup once a day.

No. 3: COVERGIRL + Olay Simply Ageless Foundation

This liquid foundation is the result of a joint endeavor between two world-recognized American brands: COVERGIRL, a makeup and beauty company, and Olay, a skincare line. This is no ordinary cosmetic, as its purpose is as much health-oriented as it is esthetic. Indeed, Simply Ageless was specifically designed to help fight back the aging process of your skin.

First of all, this product will contribute to reducing the appearance of new wrinkles, while concealing those you may already have. It is also a powerful hydrating and antioxidant foundation, keeping your skin looking fresh and healthy thanks to its hyaluronic complex. Finally, it provides extra vitamin C to maintain your collagen levels. Simply Ageless is available in 16 shades.

No. 4: L’Oréal Paris True Match Super-Blendable Foundation

We know you know L’Oréal already, and you probably use some of their products. The French brand L’Oréal is quite simply the world’s largest cosmetic company and a force to be reckoned with when it comes to caring for your skin. The True Match Super-Blendable liquid foundation will protect and beautify your skin all at once, and 46 shades are available for you to choose from.

This product will always provide an even finish, whether you’re going for a light and natural coverage, or a stronger one. Designed for all skin types, it includes sunscreen with an SPF of 19, as well as vitamins A and C to nourish and hydrate your skin all day long. You might have guessed it from the name, but this foundation is so blendable that you won’t notice where it ends and where your skin begins.

No. 5: Milani Conceal + Perfect Foundation

Based in Los Angeles, Milani is a cosmetics brand that has managed to make a name for itself in a very competitive industry since its creation in 2001. This product goes a step further by being a 2-in-1 foundation and concealer. It is water-resistant, too, which means you can use it in most circumstances. What’s more, all Milani products are cruelty-free so you can rest easy.

The versatility of this liquid foundation makes it ideal to obtain the natural look you want while hiding all your skin imperfections. Whether it’s acne, redness or eye circles, they’ll be gone in a heartbeat with this customer favorite. You can choose the shade that best suits your skin among the 29 different long-lasting colors available.

Shopping Guide: Everything you should know about foundations

You should be familiar with some key aspects of makeup foundations before purchasing your very own. In the section below, we’ll discuss some of these relevant factors so that you can ultimately make an informed decision. Finally, we’ll answer the most frequently asked questions by past users.

Each makeup foundation has specific properties depending on its composition.
(Source: Rido: 65157914/ 123rf.com)

What is a makeup foundation exactly?

This cosmetic product is designed to correct complexion imperfections. It is considered to be a true essential in your vanity kit and is sold in liquid, powder and cream forms. It offers a hint of pigmentation that contributes to unifying your skin tone while covering any imperfection.

This type of cosmetics is designed for daily use, as it offers particularly natural results. While hiding imperfections is the primary role of makeup foundation, it is not the only one.

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Makeup foundation enhances your natural facial features and improves the results of the makeup that you apply afterward.

Why should I use a makeup foundation?

These products offer various cosmetic benefits to your face. They will improve your skin’s appearance by acting on different levels. First of all, they generate a natural and effective coverage that will mask even the tiniest imperfection. This allows you to correct blemishes, wrinkles, acne, scars, and many more.

A quality makeup foundation will also enhance the facial features of each user, favoring natural beauty. Thanks to the pigmentation of the product, your face acquires a homogeneous, radiant tone with no signs of tiredness or fatigue. It’ll be your perfect ally for all your bad face days when your skin looks dull and lifeless.

You can now keep up with your lifestyle while maintaining a radiant skin thanks to makeup foundations.
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Some makeup foundations can even go a step further, providing other properties that go beyond beauty. Certain products may include moisturizers which will revitalize your complexion. Other foundations even feature sunscreen and other protective agents. In short, they can beautify, treat and protect your skin.

What are the ingredients of foundations?

The composition of a makeup foundation will depend on several factors, such as its consistency (powder, cream or liquid). These products also incorporate specific ingredients according to the cosmetic functions of each foundation. Finally, the composition may vary based on the skin type for which it is intended.

Makeup foundations help protect and beautify your skin.
(Source: Domenicogelermo: 26256331/ 123rf.com)

That being said, we can classify the different components of makeup foundations into three main categories: pigments, emulsifiers, and solvents. Pigments will add color to the product, while emulsifiers promote the binding of the different components and their fixation. Finally, solvents are used to create the desired consistency.

We can therefore identify different types of foundations based on the proportion of the ingredients and the main component. As you now know, certain cosmetic products include particular ingredients that give them specific properties.

These include matifying compounds for oily skins, moisturizing substances for dry skins, and many more.

What types of makeup foundations are there?

You can currently find several types of makeup foundations on the American market. They can be classified according to their form, function or composition. We’ll now delve deeper into the types of foundations based on their form — the most common and useful way to identify them. In that regard, we can differentiate liquid, powder, cream, and bar foundations.

Liquid cosmetics are the most widely used. They offer variable coverage and you can find products for all skin types. On the downside, their results last less. Cream foundations are great to hydrate your skin, which is why they are recommended for dry skins and not oily skins. Two subtypes exist: creamy and mousse.

Makeup foundations are designed to fully care for your face.
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If you have oily skin, you’ll be satisfied with the mattifying results of powder foundations. note that they can also be combined with liquid products. Finally, bar foundations are rare. Applying them can be a challenge, which is why they tend to be used by professionals. Their coverage is very dense and can quickly become excessive if not used appropriately.

At the same time, we can identify each type of makeup foundations based on their formulation. This will also dictate the role and end results of each product. You can discover each of these types in the table below. We’ve also listed the main ingredients and the function of the different foundations.

Type of foundation Main ingredients Functions
Oil-based Oils or emollients They provide a matt and dense coverage, masking all imperfections.
Alcohol-based  Denatured alcohols Their extremely light consistency doesn’t obstruct pores. Ideal for acne skin.
Powder-based  Powders (talc) They offer a dense coverage with a mattifying effect.
Mineral-based  Minerals (mica, bismuth, titanium, zinc) Their coverage is variable and very skin-friendly. Suitable for sensitive or pathological skins.
Water-based Water and emulsifiers They provide an intermediate coverage with a more natural and less greasy finish.
Silicone-based Silicones Their light texture makes them easier to apply and provides long-lasting results.

How long do the effects of a foundation last?

As we’ve discussed before, makeup foundations can give a beautiful appearance to your face. But you’re probably wondering how long this magic can last. It’s a common question among users, and it simply doesn’t have a single answer. The effect duration of your foundation will greatly depend on factors such as your activity, your skin type and the product itself.

In that regard, the results will last less time if you carry out specific activities. These will include physical exercise or tasks that involve contact with your face. Please also note that each skin type is specific and will retain makeup differently. Oily skins, for instance, tend to eliminate it more quickly, therefore shortening its duration.

It is now possible to cope with the stress of our day-to-day life with a radiant complexion.
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Finally, you should know that the duration of the product isn’t the same for every foundation. Some are much more permanent than others. You can find various lines of long-lasting cosmetics on the market. These can last anywhere between 12 and 24 hours, depending on the above-mentioned factors. This is why the duration of foundations can truly vary.

When should I use my makeup foundation?

These products are designed for everyday wear. They are particularly versatile and can be used for just about any occasion. You’ll want to apply your foundation to turn up to work with a radiant and fresh-looking face. On the other hand, it can also be the perfect ally for quality nighttime makeup.

That being said, remember that using foundation every day isn’t merely an aesthetic decision. Keep in mind that many of these cosmetics also incorporate sunscreen in their formulation. They may also contain other protective compounds, such as moisturizers or sebum regulators. Your foundation will, therefore, allow you to look fantastic and have healthy skin day in, day out.

How should I apply my makeup foundation?

The correct way of doing so is an art in itself. You can’t simply spread the product all over your face; you have to know which techniques to use. You’re in luck, because we’ll tell you just what to do. The first step in applying your foundation is to select the one that will best suit your skin tone and desired results.

Once you’ve got that covered, you need to properly prepare your skin. Make sure to thoroughly cleanse and hydrate it beforehand, as this favors its fixation. You’ll then have to carry out all the necessary corrections. These will include applying concealer over eye circles, hiding acne or contouring your face.

Makeup foundation can be applied with a brush, a sponge or your own fingers.
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Next, you have to spread your foundation. You can do so with various tools: brushes, sponges or your own hands. Place a small amount into your non-dominant hand and dip the chosen tool. Apply the foundation to the T zone of your face (forehead, nose, cheekbones, and chin) and spread it from the center to the periphery.

Please remember to distribute the product carefully and gently over your whole face, leaving no area uncovered. Try to blend it well to avoid any strong change in color between your face and neck. Finally, do the last touch-ups you feel are necessary. Your complexion will be impeccable in a matter of minutes.

What are the side effects of using makeup foundations?

There is a common misperception that makeup will spoil your skin. This isn’t true at all. As a matter of fact, experts in the field explain that the majority of the side effects are induced by improper use. People may, for instance, use products that are inappropriate for their skin or not removing makeup when appropriate.

The truth is that makeup foundations won’t damage your skin. On the contrary, it can protect it against external agents, hydrate it and treat certain conditions depending on its composition. That being said, it is also true that some unwanted reactions derived from the use of makeup foundation have been observed.

Nothing will get in the way of a healthy complexion with a good foundation.
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Dermatologists explain that certain makeup foundations can contribute to a worsening of acne. This is due to the fact that they may obstruct pores in oily and acne-prone skins. You are encouraged to use non-comedogenic products in order to avoid this. Note that some individuals may also develop allergic or hypersensitivity reactions.

What are the advantages and disadvantages of makeup foundations?

We’ve compared the benefits and drawbacks of using these cosmetics in the table below:

Advantages
  • They correct imperfections
  • They enhance your features
  • They hydrate your face
  • They protect against external agents
Disadvantages
  • They may worsen your acne
  • You may experience allergic reactions

Shopping Criteria

There are a number of key aspects that you should consider when purchasing your very own makeup foundation. In the following section, we’ll detail these factors that you should evaluate. That way, you’ll be able to make an informed decision and select the foundation that best suits your needs. These criteria are:

  • Tone
  • Texture
  • Composition
  • Skin type
  • Desired results and coverage

Tone

The color of the foundation is the very first you should think about. You will need to choose one that most matches your skin tone if you want to get the most natural results possible. It is particular important that you do not opt for a shade that is too dark. Otherwise, it will clearly show the difference between the color of your face and the rest of your body.

Choosing the right tone with the naked eye can be a very difficult task. This is why you may want to do a quick test before buying a makeup foundation. Simply apply a small amount of the product to your neck. That way, you’ll know exactly if the color of the foundation fits your skin tone.

Texture

As we discussed earlier on in the article, there are different types of foundation according to their form (liquid, powder, cream, and bar). The finish will be influenced by the texture of the product in question. It will also determine the density of the coverage. The lightness of liquid foundations will be, for instance, your go-to option if you’re looking for a natural effect.

Powder foundations are particularly useful  for oily skins due to their matifying power.

If you want full coverage, you should opt for bar products. In short, texture is a very important factor to consider when selecting a foundation. Choose the one that best suits your skin and the results you want.

Composition

The composition is also essential when purchasing this type of cosmetics. The formula will determine various aspects of the foundation, both cosmetic and health-wise. On the one hand, you will obtain specific results depending on the ingredients it contains: these can be natural, glossy or matte finishes.

As you know, some foundations also include components that give them specific properties. You can, for instance, find moisturizing, anti-aging, seboregulatory or other types of makeup foundations. Don’t forget that the composition of the cosmetic can contribute to the development of allergic reactions or worsen acne.

In short, it is fundamental that you spend the necessary time to review the composition of a foundation before buying it. That way, you’ll be sure to achieve the desired results. In addition, you can avoid unwanted reactions such as allergies, seborrhea or acne. This is why the composition is such a vital criterion to consider.

Skin type

You have to take your skin’s characteristics into account when purchasing your very own makeup foundation. As you know, every skin is different and has specific needs. Start by assessing whether your skin is oily, mixed, dry or sensitive. Remember to consider any alteration you may suffer from, such as acne, dermatitis or rosacea.

Once you’ve evaluated these aspects, you should choose the makeup foundation that best suits your skin. If you have a dry complexion, cream products will provide the hydration your skin needs. Oily skins, on the other hand, will most benefit from liquid or powder foundations. As we mentioned earlier, opt for non-comedogenic products to prevent acne.

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We encourage you to go for a makeup foundation with sun protection if possible.

Desired results and coverage

Last but not least, make sure you ask yourself what results you’re looking for. In other words, you have to know what you’ll use it for and how you want your skin to look after applying it. In that regard, you may not use the same foundation for your day-to-day routine and special occasions. Each moment calls for specific results.

Your everyday makeup foundation, for instance, should give you as natural a finish as possible and have less coverage. Liquid products, and in particular water-based ones, are very useful for this. On the other hand, you’ll want the most professional results possible and greater coverage if you’re attending an important event. Bar foundations are the best option.

Summary

Makeup foundations are truly essential cosmetics in any beauty routine. They’ll give a healthy, fresh and radiant appearance to your face. They can also erase the slightest trace of fatigue, as well as any type of imperfection. And as if that weren’t enough, they adapt to the needs of each skin type with picture-perfect results.

The versatility of this product is one of the characteristics that make it so attractive. You’ll find the perfect makeup foundation for every occasion: a day at the office, a family outing or a big celebration. And the best news is that, contrary to popular belief, these cosmetics won’t harm your skin. They’ll care for it, both inside and out.

If you liked our shopping guide on makeup foundations, feel free to share it on your social media. You can also leave us a comment in the section below!

(Source of featured image: Merkulov: 34162633/ 123rf.com)

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