Facebook defines their Average Revenue per User (ARPU) as “as their total revenue in a given geography during a given quarter, divided by the average of the number of MAUs in the geography at the beginning and end of the quarter”. But how high is actually the Average Revenue per User (ARPU) of Facebook?

Average Revenue per User (ARPU): How much revenue does Facebook generate per user?

What is the average revenue per user (ARPU) of Facebook globally on a yearly basis?

Most recent Update: In 2018 Facebook reported that the average revenue per user (ARPU) has been 24.96 USD globally.(1)

average USD revenue per user (ARPU) of Facebook globally on a yearly basis

The graph shows the average USD revenue per user (ARPU) of Facebook globally on a yearly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

2018
In 2018 Facebook reported that the average revenue per user (ARPU) has been 24.96 USD globally.
2017
In 2017 Facebook reported that the average revenue per user (ARPU) has been 20.21 USD globally.
2016
In 2016 Facebook reported that the average revenue per user (ARPU) has been 15.98 USD globally.
2015
In 2015 Facebook reported that the average revenue per user (ARPU) has been 11.96 USD globally.
2014
In 2014 Facebook reported that the average revenue per user (ARPU) has been 9.45 USD globally.
2013
In 2013 Facebook reported that the average revenue per user (ARPU) has been 6.81 USD globally.
2012
In 2012 Facebook reported that the average revenue per user (ARPU) has been 5.32 USD globally.

What is the average revenue per user (ARPU) of Facebook globally on a quarterly  basis?

Most recent Update: In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 24.96 USD globally.(1)

average USD revenue per user (ARPU) of Facebook globally on a quarterly basis

The graph shows the average USD revenue per user (ARPU) of Facebook globally on a quarterly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

Q3 2019
In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 7.26 USD globally.
Q2 2019
In Q2-2019 Facebook reported that the average revenue per user (ARPU) has been 7.05 USD globally.
Q1 2019
In Q1-2019 Facebook reported that the average revenue per user (ARPU) has been 6.42 USD globally.
Q4 2018
In Q4-2018 Facebook reported that the average revenue per user (ARPU) has been 7.37 USD globally.
Q3 2018
In Q3-2018 Facebook reported that the average revenue per user (ARPU) has been 6.09 USD globally.
Q2 2018
In Q2-2018 Facebook reported that the average revenue per user (ARPU) has been 5.97 USD globally.
Q1 2018
In Q1-2018 Facebook reported that the average revenue per user (ARPU) has been 5.53 USD globally.
Q4 2017
In Q4-2017 Facebook reported that the average revenue per user (ARPU) has been 6.18 USD globally.
Q3 2017
In Q3-2017 Facebook reported that the average revenue per user (ARPU) has been 5.07 USD globally.
Q2 2017
In Q2-2017 Facebook reported that the average revenue per user (ARPU) has been 4.73 USD globally.
Q1 2017
In Q1-2017 Facebook reported that the average revenue per user (ARPU) has been 4.23 USD globally.
Q4 2016
In Q4-2016 Facebook reported that the average revenue per user (ARPU) has been 4.83 USD globally.
Q3 2016
In Q3-2016 Facebook reported that the average revenue per user (ARPU) has been 4.01 USD globally.
Q2 2016
In Q2-2016 Facebook reported that the average revenue per user (ARPU) has been 3.82 USD globally.
Q1 2016
In Q1-2016 Facebook reported that the average revenue per user (ARPU) has been 3.32 USD globally.
Q4 2015
In Q4-2015 Facebook reported that the average revenue per user (ARPU) has been 3.73 USD globally.
Q3 2015
In Q3-2015 Facebook reported that the average revenue per user (ARPU) has been 2.97 USD globally.
Q2 2015
In Q2-2015 Facebook reported that the average revenue per user (ARPU) has been 2.76 USD globally.
Q1 2015
In Q1-2015 Facebook reported that the average revenue per user (ARPU) has been 2.50 USD globally.
Q4 2014
In Q4-2014 Facebook reported that the average revenue per user (ARPU) has been 2.81 USD globally.
Q3 2014
In Q3-2014 Facebook reported that the average revenue per user (ARPU) has been 2.40 USD globally.
Q2 2014
In Q2-2014 Facebook reported that the average revenue per user (ARPU) has been 2.24 USD globally.
Q1 2014
In Q1-2014 Facebook reported that the average revenue per user (ARPU) has been 2.00 USD globally.
Q4 2013
In Q4-2013 Facebook reported that the average revenue per user (ARPU) has been 2.14 USD globally.
Q3 2013
In Q3-2013 Facebook reported that the average revenue per user (ARPU) has been 1.72 USD globally.
Q2 2013
In Q2-2013 Facebook reported that the average revenue per user (ARPU) has been 1.60 USD globally.
Q1 2013
In Q1-2013 Facebook reported that the average revenue per user (ARPU) has been 1.35 USD globally.
Q4 2012
In Q4-2012 Facebook reported that the average revenue per user (ARPU) has been 1.54 USD globally.
Q3 2012
In Q3-2012 Facebook reported that the average revenue per user (ARPU) has been 1.29 USD globally.
Q2 2012
In Q2-2012 Facebook reported that the average revenue per user (ARPU) has been 1.28 USD globally.
Q1 2012
In Q1-2012 Facebook reported that the average revenue per user (ARPU) has been 1.21 USD globally.

What is the average revenue per user (ARPU) of Facebook in Europe on a yearly basis?

Most recent Update: In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 24.96 USD globally.(1)

average USD revenue per user (ARPU) of Facebook in Europe on a yearly basis

The graph shows the average USD revenue per user (ARPU) of Facebook in Europe on a yearly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

2018
In 2018 Facebook reported that the average revenue per user (ARPU) has been 36.68 USD in Europe.
2017
In 2017 Facebook reported that the average revenue per user (ARPU) has been 27.41 USD in Europe.
2016
In 2016 Facebook reported that the average revenue per user (ARPU) has been 19.40 USD in Europe.

What is the average revenue per user (ARPU) of Facebook in Europe on a quarterly  basis?

Most recent Update: In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 24.96 USD globally.(1)

average USD revenue per user (ARPU) of Facebook in Europe on a quarterly basis

The graph shows the average USD revenue per user (ARPU) of Facebook in Europe on a quarterly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

Q3 2019
In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 10.68 USD in Europe.
Q2 2019
In Q2-2019 Facebook reported that the average revenue per user (ARPU) has been 10.70 USD in Europe.
Q1 2019
In Q1-2019 Facebook reported that the average revenue per user (ARPU) has been 9.55 USD in Europe.
Q4 2018
In Q4-2018 Facebook reported that the average revenue per user (ARPU) has been 10.98 USD in Europe.
Q3 2018
In Q3-2018 Facebook reported that the average revenue per user (ARPU) has been 8.82 USD in Europe.
Q2 2018
In Q2-2018 Facebook reported that the average revenue per user (ARPU) has been 8.76 USD in Europe.
Q1 2018
In Q1-2018 Facebook reported that the average revenue per user (ARPU) has been 8.12 USD in Europe.
Q4 2017
In Q4-2017 Facebook reported that the average revenue per user (ARPU) has been 8.86 USD in Europe.
Q3 2017
In Q3-2017 Facebook reported that the average revenue per user (ARPU) has been 6.85 USD in Europe.
Q2 2017
In Q2-2017 Facebook reported that the average revenue per user (ARPU) has been 6.28 USD in Europe.
Q1 2017
In Q1-2017 Facebook reported that the average revenue per user (ARPU) has been 5.42 USD in Europe.
Q4 2016
In Q4-2016 Facebook reported that the average revenue per user (ARPU) has been 5.98 USD in Europe.
Q3 2016
In Q3-2016 Facebook reported that the average revenue per user (ARPU) has been 4.72 USD in Europe.
Q2 2016
In Q2-2016 Facebook reported that the average revenue per user (ARPU) has been 4.72 USD in Europe.
Q1 2016
In Q1-2016 Facebook reported that the average revenue per user (ARPU) has been 3.98 USD in Europe.
Q4 2015
In Q4-2015 Facebook reported that the average revenue per user (ARPU) has been 4.56 USD in Europe.
Q3 2015
In Q3-2015 Facebook reported that the average revenue per user (ARPU) has been 3.47 USD in Europe.
Q2 2015
In Q2-2015 Facebook reported that the average revenue per user (ARPU) has been 3.36 USD in Europe.

What is the average revenue per user (ARPU) of Facebook in the USA & Canada on a yearly basis?

Most recent Update: In 2018 Facebook reported that the average revenue per user (ARPU) has been 111.97 USD in the USA & Canada.(1)

average USD revenue per user (ARPU) of Facebook in the USA & Canada on a yearly basis

The graph shows the average USD revenue per user (ARPU) of Facebook in the USA & Canada on a yearly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

2018
In 2018 Facebook reported that the average revenue per user (ARPU) has been 111.97 USD in the USA & Canada.
2017
In 2017 Facebook reported that the average revenue per user (ARPU) has been 84.41 USD in the USA & Canada.
2016
In 2016 Facebook reported that the average revenue per user (ARPU) has been 62.23 USD in the USA & Canada.

What is the average revenue per user (ARPU) of Facebook in the USA & Canada on a quarterly  basis?

Most recent Update: In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 34.55 USD globally.(1)

average USD revenue per user (ARPU) of Facebook in the USA & Canada on a quarterly basis

The graph shows the average USD revenue per user (ARPU) of Facebook in the USA & Canada on a quarterly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

Q3 2019
In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 34.55 USD in the USA & Canada.
Q2 2019
In Q2-2019 Facebook reported that the average revenue per user (ARPU) has been 33.27 USD in the USA & Canada.
Q1 2019
In Q1-2019 Facebook reported that the average revenue per user (ARPU) has been 30.12 USD in the USA & Canada.
Q4 2018
In Q4-2018 Facebook reported that the average revenue per user (ARPU) has been 34.86 USD in the USA & Canada.
Q3 2018
In Q3-2018 Facebook reported that the average revenue per user (ARPU) has been 27.61 USD in the USA & Canada.
Q2 2018
In Q2-2018 Facebook reported that the average revenue per user (ARPU) has been 25.91 USD in the USA & Canada.
Q1 2018
In Q1-2018 Facebook reported that the average revenue per user (ARPU) has been 23.59 USD in the USA & Canada.
Q4 2017
In Q4-2017 Facebook reported that the average revenue per user (ARPU) has been 26.76 USD in the USA & Canada.
Q3 2017
In Q3-2017 Facebook reported that the average revenue per user (ARPU) has been 21.20 USD in the USA & Canada.
Q2 2017
In Q2-2017 Facebook reported that the average revenue per user (ARPU) has been 19.38 USD in the USA & Canada.
Q1 2017
In Q1-2017 Facebook reported that the average revenue per user (ARPU) has been 17.07 USD in the USA & Canada.
Q4 2016
In Q4-2016 Facebook reported that the average revenue per user (ARPU) has been 19.81 USD in the USA & Canada.
Q3 2016
In Q3-2016 Facebook reported that the average revenue per user (ARPU) has been 15.65 USD in the USA & Canada.
Q2 2016
In Q2-2016 Facebook reported that the average revenue per user (ARPU) has been 14.34 USD in the USA & Canada.
Q1 2016
In Q1-2016 Facebook reported that the average revenue per user (ARPU) has been 12.43 USD in the USA & Canada.
Q4 2015
In Q4-2015 Facebook reported that the average revenue per user (ARPU) has been 13.70 USD in the USA & Canada.
Q3 2015
In Q3-2015 Facebook reported that the average revenue per user (ARPU) has been 10.49 USD in the USA & Canada.
Q2 2015
In Q2-2015 Facebook reported that the average revenue per user (ARPU) has been 9.30 USD in the USA & Canada.

What is the average revenue per user (ARPU) of Facebook in Asia & Pacific on a yearly basis?

Most recent Update: In 2018 Facebook reported that the average revenue per user (ARPU) has been 10.71 USD in Asia & Pacific.(1)

average USD revenue per user (ARPU) of Facebook in Asia & Pacific on a yearly basis

The graph shows the average USD revenue per user (ARPU) of Facebook in Asia & Pacific on a yearly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

2018
In 2018 Facebook reported that the average revenue per user (ARPU) has been 10.71 USD in Asia & Pacific.
2017
In 2017 Facebook reported that the average revenue per user (ARPU) has been 8.92 USD in Asia & Pacific.
2016
In 2016 Facebook reported that the average revenue per user (ARPU) has been 7.29 USD in Asia & Pacific.

What is the average revenue per user (ARPU) of Facebook in Asia & Pacific on a quarterly  basis?

Most recent Update: In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 3.24 USD Asia & Pacific.(1)

average USD revenue per user (ARPU) of Facebook in Asia & Pacific on a quarterly basis

The graph shows the average USD revenue per user (ARPU) of Facebook in Asia & Pacific on a quarterly basis. This chart can be used without any licence, but the source must be mentioned. (Source: Proprietary Representation)

Data:

Q3 2019
In Q3-2019 Facebook reported that the average revenue per user (ARPU) has been 3.24 USD in Asia & Pacific.
Q2 2019
In Q2-2019 Facebook reported that the average revenue per user (ARPU) has been 3.04 USD in Asia & Pacific.
Q1 2019
In Q1-2019 Facebook reported that the average revenue per user (ARPU) has been 2.78 USD in Asia & Pacific.
Q4 2018
In Q4-2018 Facebook reported that the average revenue per user (ARPU) has been 2.96 USD in Asia & Pacific.
Q3 2018
In Q3-2018 Facebook reported that the average revenue per user (ARPU) has been 2.67 USD in Asia & Pacific.
Q2 2018
In Q2-2018 Facebook reported that the average revenue per user (ARPU) has been 2.62 USD in Asia & Pacific.
Q1 2018
In Q1-2018 Facebook reported that the average revenue per user (ARPU) has been 2.46 USD in Asia & Pacific.
Q4 2017
In Q4-2017 Facebook reported that the average revenue per user (ARPU) has been 2.54 USD in Asia & Pacific.
Q3 2017
In Q3-2017 Facebook reported that the average revenue per user (ARPU) has been 2.27 USD in Asia & Pacific.
Q2 2017
In Q2-2017 Facebook reported that the average revenue per user (ARPU) has been 2.13 USD in Asia & Pacific.
Q1 2017
In Q1-2017 Facebook reported that the average revenue per user (ARPU) has been 1.98 USD in Asia & Pacific.
Q4 2016
In Q4-2016 Facebook reported that the average revenue per user (ARPU) has been 2.07 USD in Asia & Pacific.
Q3 2016
In Q3-2016 Facebook reported that the average revenue per user (ARPU) has been 1.89 USD in Asia & Pacific.
Q2 2016
In Q2-2016 Facebook reported that the average revenue per user (ARPU) has been 1.77 USD in Asia & Pacific.
Q1 2016
In Q1-2016 Facebook reported that the average revenue per user (ARPU) has been 1.56 USD in Asia & Pacific.
Q4 2015
In Q4-2015 Facebook reported that the average revenue per user (ARPU) has been 1.60 USD in Asia & Pacific.
Q3 2015
In Q3-2015 Facebook reported that the average revenue per user (ARPU) has been 1.39 USD in Asia & Pacific.
Q2 2015
In Q2-2015 Facebook reported that the average revenue per user (ARPU) has been 1.29 USD in Asia & Pacific.

References (7)

1. Facebook Q3 2019 Results
Source

2. Facebook Annual Report 2018
Source

3. Facebook Annual Report 2017
Source

4. Facebook Annual Report 2016
Source

5. Facebook Annual Report 2015
Source

6. Facebook Annual Report 2014
Source

7. Facebook Annual Report 2013
Source

Why you can trust us?

Johann started to code when he was 9 years old and fell immediately in love with technology. He holds a B.Sc. in Computer Science, is curious about the future and gets his hands on every new gadget he can find.
Robert holds a Masters Degree in Economics and works since 30 years in the technology sector. He has vast expertise in the digital economy and loves to think about markets and their dynamics.
Facebook Q3 2019 Results
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Facebook Annual Report 2018
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Facebook Annual Report 2017
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Facebook Annual Report 2016
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Facebook Annual Report 2015
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Facebook Annual Report 2014
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Facebook Annual Report 2013
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