Last updated: 16/10/2022

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Welcome to our big toothpaste test 2022. Here we present all the toothpastes we have tested in detail. We have compiled detailed background information and added a summary of customer reviews on the web.

We would like to make your purchase decision easier and help you find the best toothpaste for you. You will also find answers to frequently asked questions in our guide. Furthermore, you will also find some important information on this page that you should definitely pay attention to if you want to buy a toothpaste.


  • Toothpaste is a paste or gel that is used to support mechanical tooth cleaning. Toothpastes contain cleaning agents, foaming agents or flavourings. They also contain active ingredients that can be used to prevent caries and periodontitis.
  • The world’s first toothpaste was sold in 1907 by Dr. Ottomar Heinsius. The chemist from Dresden thus took up a business idea that had already been developed by the Colgate company at the end of the 19th century.
  • In German households, 368,970,000 euros are spent on toothpaste every year. Every German consumes about five tubes of it per year.

The Best Toothpaste in the United Kingdom: Our Choices

Guide: Questions you should ask yourself before buying toothpaste

Dental care is very important. After all, well-groomed and white teeth leave a positive impression on our counterparts and are considered the ideal of beauty. Teeth should be brushed at least twice a day. In the following, we will tell you which toothpaste is best for this and what is particularly important when choosing a toothpaste.

Which toothpaste do I need?

What does the ideal toothpaste look like? This question is often overrated, because in the end it’s all about regular dental care. A toothpaste can only have a supporting effect.

Toothpaste should offer all-round protection for teeth and gums. In general, it can be said that you are well provided for with a toothpaste that contains fluoride and has rather fine cleaning particles that do not attack the surface of the teeth.

With proper dental care, teeth stay whiter longer – even without bleaching. (Image source: unsplash.comPhoto / Kyle Loftus)

If problems such as receding gums, sensitive tooth necks or an increased tendency to caries occur, special toothpastes can be used. The choice should be discussed with a dentist.

What ingredients does a recommended toothpaste contain?

Fluorides remain the most important ingredient in any toothpaste. These mineral salts have the task of protecting the tooth enamel and making it more resistant. Surfactants ensure that foam is formed during brushing and that plaque is better removed from the teeth.

The cleaning agents remove plaque and discolouration. Pay attention to the information regarding the RDA value.

Additives such as sage or chamomile can ensure that bacteria are reliably removed and that no inflammation of the teeth or gums occurs. If the toothpaste contains zinc, it reliably prevents plaque and tartar. Here is a brief overview of the individual RDA values:

RDA value Description Recommendation
0-20 Very little abrasive Recommended for very sensitive tooth necks
20-40 Little abrasive Recommended for tooth neck sensitivity
40-60 Medium abrasive Patients with exposed tooth necks are recommended to use an RDA value below 50.
60-80 Highly abrasive People with intact gums should choose a toothpaste with an RDA value below 80.
over 80 Very abrasive Avoid this toothpaste, its use could harm your teeth rather than clean them.

Does the toothpaste contain fluoride?

Tooth decay can be a major threat to teeth. Plaque is responsible for the dreaded cavities in teeth. The sugar in our food that sticks to our teeth provides the necessary nutrients for the plaque bacteria. If the toothpaste contains fluoride, it can be fought against.

Fluoride provides minerals to the teeth, making them less vulnerable to damage. Fluoride also has antimicrobial properties and can inhibit inflammation. If you want to specifically prevent tooth decay, toothpastes with amine fluoride, sodium fluoride or stannous fluoride are particularly suitable.

Are there also gluten-free toothpastes?

If you have to watch out for a gluten-free diet, you should not ignore the package inserts of cosmetic products. Toothpastes may contain some active ingredients from cereals that could harm people with gluten intolerance.

If you are affected, avoid products with ingredients such as Hordeum, which is derived from barley, Avena, which is derived from oats, or Triticum, which is derived from wheat.

Are my teeth sensitive?

If your teeth react when they come into contact with sweet, cold or hot things, sensitive teeth should be spared. Therefore, when choosing the right toothpaste, make sure that it causes as little abrasion as possible and therefore contains only a small number of cleaning agents.

Exposed tooth necks or cracks in the teeth should be protected with a toothpaste with low abrasion. Incidentally, incorrect technique when brushing teeth is considered a common cause of this type of discomfort.

Do I want whiter teeth?

Discolouration on the teeth is unattractive. That’s why many people want whiter teeth. Toothpastes that contain whitening agents can be more or less helpful here. So-called abrasives are used to remove discolouration. These small abrasive particles sand the teeth.

The process can be compared to sandpaper, which, with varying intensity, glides over the rough surface and smoothes it. The success of these whitening toothpastes is limited. With some products, a supposed success can actually be determined and the teeth appear whiter.

However, this success does not last long. The desire for whiter teeth is not infrequently associated with tooth damage, which is caused by overly aggressive cleaning agents that literally abrade the tooth surface.

Whitening toothpastes are only recommended if the enamel is intact.

However, when buying whitening toothpastes, pay attention to the RDA value. This tells you how coarse the abrasive particles are. Often, the value is 80 to 90. For daily use, a low value of about 40 should be chosen.

Can toothpaste help with bad breath?

Bad breath has a cause. Tartar or plaque are usually responsible for bad breath. You can make use of the antibacterial effect of toothpastes with fluoride or zinc.

Bad breath can be very unpleasant, especially for your partner. (Image source: / Lesly Juarez)

If bad breath does not disappear despite intensive oral hygiene, it may be caused by physical diseases. This should be clarified by a doctor.

Decision: What types of toothpaste are there and which is the right one for you?

Basically, you can distinguish between four different types of toothpaste

  • Universal toothpaste
  • Toothpaste for children and babies
  • Sensitive toothpaste
  • Toothpaste with whiteners

What is universal toothpaste and what are the advantages and disadvantages of universal toothpaste?

Normal teeth without any abnormalities are well taken care of with universal toothpaste. The active ingredients care for teeth and gums, counteract caries and often also contain a freshening function, similar to a mouthwash. Fluoride should be included for targeted caries prevention.

  • Large variety of products
  • all-round protection for teeth and gums
  • mouthwash can often be dispensed with
  • Large differences in quality and price
  • not every toothpaste contains fluoride
  • no targeted protection for dental problems

What are toothpastes for children and babies and what are the advantages and disadvantages?

These toothpastes are specially developed for the first targeted dental care. The different products are divided according to age groups. It is important to introduce children to dental care slowly and to use only a little toothpaste.

The right toothpaste is also essential for children. (Image source: / S&B Vonlanthen)

Toothpastes containing fluoride are also recommended for children. It is important to supervise the little ones during oral hygiene so that the toothpaste is not swallowed.

  • Oral hygiene is ensured from the very beginning
  • milk teeth are protected against caries
  • large product selection, graded according to age
  • Often offered with chewing gum or fruit flavour
  • temptation to swallow given
  • supervision necessary

What is sensitive toothpaste and what are the advantages and disadvantages of sensitive toothpaste?

If you have sensitive teeth, you should use Sensitive toothpaste. If the necks of the teeth are exposed, the teeth become vulnerable to external stimuli. Many universal toothpastes and primarily toothpastes with whiteners would be far too aggressive and would further damage the tooth.

A gentle toothpaste is necessary to properly care for sensitive teeth. You should also avoid brushing too hard and using a toothbrush that is too hard.

  • Gentle care for sensitive teeth
  • Often contain fluoride
  • Often contain other active ingredients to strengthen tooth enamel
  • Prices are often somewhat higher
  • No whitening effect
  • Discolouration cannot usually be removed

What are whitening toothpastes and what are their advantages and disadvantages?

Toothpastes with whiteners remove superficial discolouration from the teeth, making them appear a few shades whiter. The teeth are thoroughly cleaned, but often damaged by aggressive cleaning agents. Some of these toothpastes also use the dye Blue Covarine, which makes the teeth appear whiter in the short term. Black toothpastes based on activated charcoal are currently in fashion.

There are a variety of ways to brighten your smile.

  • Teeth are thoroughly cleaned
  • discolouration is removed
  • teeth usually look a few shades brighter
  • Aggressive cleaning agents can damage the teeth
  • microparticles must not be swallowed
  • effect usually does not last long

Buying criteria: These are the factors you can use to compare and evaluate toothpastes

In the following, we would like to show you which factors you can use to compare and evaluate toothpaste. This will make it easier for you to decide whether a particular toothpaste is suitable for you or not. In summary, these are:

  • Ingredients
  • Fluoride content
  • Abrasion
  • Number of abrasives
  • Own expectations


Before buying, it is worth taking a look at the ingredients. Some ingredients should be included in toothpaste. To ensure that the teeth can be cleaned well mechanically, cleaning agents are necessary. These come in different forms, based on whiting, marble powder or silicate compounds.

The RDA value indicates the concentration of these abrasive particles. If you have sensitive teeth, look for a low RDA value.

Foaming agents are needed so that the toothpaste spreads well in the oral cavity and dissolves the food particles from the teeth. Wetting agents are also used to ensure that the remains of the plaque are rinsed out well. Foaming agents have an antiviral and antibacterial effect, but they can also cause irritation or trigger allergies. A common foaming agent is sodium lauryl sulphate.

To prevent the toothpaste from drying out after opening, humectants are needed. Usually, the sugar substitute sorbitol is used. Although this substance is generally not a health hazard, it should not be used if you are affected by sorbitol or fructose intolerance.

Fluoride content

The importance of fluoride has already been discussed. High-quality toothpastes have a high fluoride content. This has the advantage of protecting the teeth and making them less vulnerable to acids and bacteria. The fluoride content is given in “ppm”.

This value is especially important when choosing the right toothpaste for children. The fluoride content of these special products should be as low as possible. For toddlers, about 500 ppm is appropriate. Children up to the age of 12 should be given toothpastes with a fluoride content that does not exceed 1,450 ppm.


Abrasion is also an important purchase criterion. If your teeth are particularly discoloured and you are a heavy smoker or drink coffee or red wine frequently, this will lead to unsightly discolouration over time, which conventional universal toothpastes often do not adequately combat.

The degree of abrasion depends on the number of cleaning agents contained in the toothpaste. Healthy teeth are usually not sensitive to this abrasion. People with sensitive teeth should pay attention to the instructions on the packaging or play it safe by buying a sensitive toothpaste.

Number of abrasives

Abrasive particles, such as silicic acid or chalk, can cause lasting damage to teeth, especially if they are already affected. Nevertheless, a good toothpaste cannot do without abrasives if deposits are to be reliably removed. However, if too many abrasive particles are contained, the enamel is attacked.

The RDA value provides information about the number of abrasives. If this is around 40 to 50, the toothpaste is also suitable for sensitive teeth. Values between 60 and 80 are also quite acceptable for the care of healthy teeth.

Caution is advised with values between 150 and 200. Although these pastes usually promise particularly white teeth, they can also damage the teeth.

Your own expectations

Last but not least, toothpaste should be chosen according to your own expectations. You should not be guided by the promises of many manufacturers. Brilliant white teeth are usually associated with high RDA values. Damage to the enamel is usually more likely than sustainably whiter teeth.

Some toothpastes promise not only to clean the teeth, but also to provide them with a new layer of enamel at the same time. There is no scientific evidence for this claim so far. Inexpensive toothpastes can usually clean the teeth well and are thus completely sufficient.

In case of special requirements and special problems with teeth and gums, the dentist should be consulted. He or she can recommend suitable toothpastes and help you make the right choice.

Facts worth knowing about toothpaste

The way to clean teeth

We have probably already shed some light on the subject and made it easier for you to choose the right toothpaste. Thorough oral hygiene is not possible without toothpaste. However, the different products should not be overrated. Healthy teeth can usually be sufficiently cared for and maintained with a conventional toothpaste.

Learn important facts about toothpaste at a glance. (Image source: / Icons8team)

Daily brushing, combined with the right brushing technique, ultimately ensures that dirt and deposits are removed and caries doesn’t get a chance to harm your teeth.

Which toothpaste should be used during pregnancy?

During pregnancy, hormones often go crazy. This is also reflected in changes to the teeth and gums. Teeth may bleed more often when brushing and tooth decay may occur more often.

The toothpaste should contain fluoride in any case, so that the teeth are supplied with minerals and the tartar is hardened. To further strengthen the teeth during pregnancy, mouth rinses with fluoride or special gels can be used to supplement daily dental care.

Do children need their own toothpaste?

This is advisable in any case, because universal toothpastes for adults usually have a high fluoride content. What makes sense for adults to care for and protect their teeth can even be dangerous for children. Toothpastes for children contain only small amounts of fluoride.

An overdose can lead to white or brown spots on the teeth or even to fluoride poisoning. No more than 0.07 milligrams of fluoride should be ingested per kilogram of body weight.

Children’s toothpastes do not contain zinc. Zinc is used in universal toothpastes for adults to fight tartar and plaque. If zinc is overdosed in children, the result can be a weakening of the immune system.

Oral care with a difference – curious toothpastes

Most toothpastes are white or have red and blue stripes. Black toothpastes are currently all the rage. These contain activated charcoal, an active ingredient that is used especially in diarrhoeal diseases and is an effective antidote. Activated charcoal has a particularly large surface area and can bind other molecules to it. You can imagine the structure like a sponge.

In this way, bacteria can be bound in the oral cavity. However, activated charcoal cannot distinguish between harmful and useful substances. This is why toothpastes of this kind are viewed critically. Scientific studies are lacking so far. Toothpastes with vitamin content are also a novelty on the market.

This is supposed to prevent a widespread lack of vitamin B12.Our body cannot produce the vitamin itself, which is called cyanocobalamin, and its intake through the daily diet is necessary. If the vitamin is contained in toothpaste, it can be utilised particularly effectively when absorbed through the oral mucosa.

Studies have already shown that this “vitamin boost” in toothpaste actually increases the vitamin B12 status in the body. Toothpaste is an everyday cosmetic item, but it can also become a pure luxury. Toothpastes with gold particles are said to have antibacterial and anti-inflammatory properties.

You will have to spend up to 100 euros for a tube of this precious oral care. Corresponding studies have to be conducted over a longer period of time and are therefore not to be expected in the next few years.

Making your own toothpaste – is it possible?

If you make your own toothpaste, you don’t have to worry about the ingredients. A caring toothpaste can be made from a few simple ingredients. You need baking soda, coconut oil, stevia and essential mint oil. Baking soda acts as an abrasive and also has a slight whitening effect.

The antibacterial properties of coconut oil counteract caries-causing bacteria. Stevia brings sweetness without remorse and the mint oil provides fresh breath. First, melt the coconut oil and mix it with three tablespoons of baking soda. About ten to twelve drops of mint oil are added.

The amount of stevia varies depending on how sweet you like your toothpaste. After mixing the ingredients, you get a creamy paste that will keep for several weeks in an airtight container.

Toothpaste not only for your teeth

Toothpaste is not only an indispensable aid for oral hygiene, but also a versatile household remedy. For example, you can get rid of the annoying smell of garlic or fish on your hands by washing them with toothpaste. If the CD is scratched, it can no longer be played as usual.

Rub the CD with toothpaste and remove the residue with a soft cloth. The CD should now play as usual.

Did you know that you can clean jewels with toothpaste? Toothpaste ingredients are especially good for cleaning jewels and other metal accessories. All you need to do is polish them with a little toothpaste and rinse them with lukewarm water.

If annoying insect bites start to itch, toothpaste applied directly to the bite will help.

Limescale deposits on taps can also be removed by applying toothpaste. You can use a used toothbrush for the application.

Image source: / PhotoMIX-Company