Last updated: 16/10/2022

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If you are over 40, and feel that your skin needs special care, welcome to ReviewBox Brasil! In today’s article, you will find out how to choose the best foundation for mature skin.

With so many options and brands available in the market, it may not be a simple task to buy the ideal foundation for your skin. Therefore, we will show you which aspects differentiate one from the other and which is, in fact, the best for you.


  • The purpose of a foundation for mature skin is to even out the complexion, minimize signs of expression and restore the natural look.
  • When it comes to choosing the best one, compare the type of finish and the additional ingredients, which can help to treat the skin.
  • Choosing a liquid and fluid foundation is a good start, since this texture marks expression lines less.

The best Foundation for Mature Skin: Our Picks

Buying Guide

The skin of older women has certain characteristics that call for special cosmetics. The same goes for foundation and other makeup products.

If you still have doubts on how to choose the best foundation for mature skin, continue with us in this Buying Guide. Below, we will answer all your questions about this product.

Mulher idosa passando algodão com produto na pele do rosto.

Mature skin requires a specific foundation to ensure a natural effect. (Source: Roman Samborskyi/

What defines a foundation for mature skin?

When you pass the age of 40, the effects of time on the body and especially on the skin become more noticeable. The main signs of mature skin are the loss of elasticity and dryness, resulting from the decrease of collagen, among other reasons.

Besides, the skin also becomes thinner and the signs of expression are more evident. That is why it is necessary to pay attention when choosing a foundation.

This is because the wrong foundation will end up emphasizing marks and expression lines and worsening the dry aspect of the face. The result is a heavy and artificial skin.

That is why the market invested in specific cosmetics for this type of skin. The foundation for mature skin, in general, guarantees the same function of a common foundation.

But it goes beyond and restores the natural look of the skin, minimizes wrinkles and expression lines, besides standardizing the tone of the face and providing greater hydration.

This is possible because of a number of factors, among which the main ones are: Texture of the foundation and addition of nutrients that moisturize and act against aging.

Why is it important to choose the best foundation for mature skin?

The wrong foundation for your skin type may end up accentuating even more what you intend to disguise. In the case of mature skin, a very dense foundation with high coverage, for example, can highlight wrinkles and expression marks.

Many women end up making this mistake in order to disguise dark spots of melasma. However, even with a lighter foundation it is possible to use strategies to hide the spots, without emphasizing the wrinkles, nor leave the skin with heavy and artificial aspect.

Pincel e base.

The foundation for mature skin is ideal to disguise imperfections and to give back the vigor. (Source: Volodymyr Melnyk /

In addition to standardize the skin tone and disguise blemishes in a natural way, the foundation for mature skin can also help moisturize and fight wrinkles, because of special additives present in its formula.

But, also because of that, it is not a cheap cosmetic. Not to mention that it is not always easy to identify this type of foundation, since manufacturers do not specify its use for mature women.

Anyway, see below the table showing the advantages and disadvantages of foundation for mature women.

  • Restores shine and natural radiance
  • Minimizes wrinkles and expression lines
  • Even out the tone
  • May have additives with extra benefits
  • The best ones are more expensive
  • Not always easy to identify

Best foundation for mature skin: Which texture and coverage should I choose?

You will find different textures and types of coverage. The creamy foundation, dense and with high coverage, besides highlighting wrinkles and marks, can still leave a heavy aspect on the face’s skin.

Not to mention that this type of foundation can generate the cracked effect more easily in a mature skin. The powder foundation leaves the skin with a dry look and can accumulate more easily in wrinkles and expression lines.

Bases de cores diferentes.

Dense foundations are not indicated for mature skin. (Source: Elen_gil/

So, because of the characteristics of mature skin, the best foundation is, in fact, one that has a liquid and fluid texture, almost translucent, which does not mark the pores and lines and still ensures a healthy glow.

To ensure a natural look, the best foundation for mature skin will also have a light or medium finish.

To illustrate the differences between the textures of foundations, check out the table we created for you:

Texture of foundation Characteristics
Liquid foundation More natural effect, easy to apply, does not accumulate product in expression lines
Creamy foundation Usually has high coverage, which marks wrinkles and can chap
Powder foundation Dry appearance, can emphasise wrinkles and lines

How to apply foundation on mature skin?

Even with the right foundation for mature skin, you need to pay attention when applying it. As the idea here is to leave the skin uniform, light, but without highlighting marks, spots and wrinkles, we recommend that you follow the step by step instructions below:

  • Prepare: To avoid the cracked effect, that accentuates wrinkles and gives a tired aspect to the face, invest on a healthy alimentation and a lot of hydration;
  • Cleanse and moisturise: Use a mild soap that is specific to your skin type and a suitable facial moisturiser;
  • Protect: Before applying the foundation, do not forget the facial sunscreen, preferably with SPF 30 or higher;
  • Apply the foundation: Bet on the rounded drop-shaped sponge to apply the foundation on mature skin, this will make it easier to spread;
  • Finish: The compact powder, if used in the right measure, can be a great resource to ensure a velvety and uniform finish to the skin.

What is the best foundation for oily mature skin and with melasma?

As we have seen, the big mistake of those with skin blemishes is to buy a heavy foundation to cover well, which ends up accentuating other imperfections.

To disguise melasma without giving up a light finish foundation, experts indicate that you use a normal concealer before applying the foundation.

In addition, invest in layering foundation to hide very dark spots.

Another alternative is to buy a foundation with a formula containing substances that act on blemishes, such as Glycosylated Vitamin C, which lightens the skin.

Do you know the role of moisturizing before applying foundation on mature skin?

With facial moisturizer, you avoid the foundation to look dry throughout the day and keep your makeup longer.

Another type of skin that deserves attention is oily skin. Not rarely, oiliness increases with age. In this case it is necessary to have, in the same product, substances that ensure light coverage and reduce oiliness.

For that, the most recommended is to opt for a foundation for mature skin Oil free, which is oil free and made of water.

Purchase Criteria: How to analyze the best foundation for mature skin

Ok, if you got this far you already know that the best foundation for mature women should be liquid, fluid and with a light finish.

But the fact is that there are other criteria that should be considered when comparing the various options of foundations. We have listed the most important ones for you:

Below, you can see how to analyze each of them in practice to ensure that you will buy the best foundation.

Luminous or matte

With the loss of collagen, hyaluronic acid and other substances, mature skin becomes drier.

The ideal is to invest in foundations with a luminous finish.

Therefore, it is ideal to invest in foundations with a luminous finish. This type of foundation leaves the skin with a natural glow.

Even so, it is also possible for mature women to look good with a semi matte or luminous matte finish foundation.

But these two options are best suited for oily skin. The matte finish foundations should be used with caution, since they show signs of dryness and fine lines.

Additional ingredients

As we have seen, it is essential that you invest in skin care before applying the foundation. To optimize this care, look for a foundation for mature skin that has additional ingredients in its formula.

Hyaluronic acid, for example, is a substance that serves to fill the spaces between cells and leave the skin moisturized and radiant.

Another interesting ingredient for those who have a more mature skin is vitamin C, which has a powerful antioxidant action, fights aging cells and stimulates collagen formation.

It is also possible to buy foundations for mature skin with vitamin E in its composition. The function of this vitamin is to lubricate, moisturize and regenerate the skin.


Another important aspect when choosing the best foundation for mature skin is the sun protection factor. The good news is that, nowadays, there are many options that already have SPF in their formula.

However, as the SPF present in most foundations are considered low, you should be aware and not discard the use of sunscreen separately.


Be sure to also check the amount of foundation that comes in the bottle. It is important to consider this aspect together with the price of the product and the time you believe you will be able to use the foundation, without letting it pass the expiry date.

In general, foundations usually have between 50 and 100 grams. But it is possible to find options that offer less quantity, which can be interesting to carry in your handbag, for example.

(Featured image source: tobkatrina/