Last updated: 16/10/2022

How we pick our products

31Products analysed

86Hours spent

28Evaluated articles

220User reviews

Eye shadow is a cosmetic product that can be applied to the eyelids and under eye area. It comes in many different colors, textures, finishes and brands.

Eye Shadow: Bestsellers and current offers in the UK

The best eye shadow in the UK: Our selection

The Perfect Nude, Smokey, Blush and Colour Palette

Luxuriously pigmented colours that deliver a long-lasting effect are now available in a nude, smokey, blush and colour palette. This velvety cream formula is crease and crumble free, making it ideal for your long-wearing experience. Safe and dermatologically tested, this product is perfect for those who want the perfect shade to complement their look.

Create any look with this 8-pan eyeshadow palette

This 8-pan eyeshadow palette offers endless possibilities for creating any look, from an everyday nude to a seductive smokey eye. The baked formula provides high pigment for richer, more intense colour. The buildable, easy-blend shade effects range from matte to shimmer to sparkly. The palette comes with a dual-tip applicator for smooth blending and precise definition.

Eye Shadow: Frequently asked questions

What types of Eye Shadow are there and what determines a good product?

There are many different types of eye shadow. The most common type is loose powder, which comes in a jar or compact and can be applied with your fingers or an applicator brush. Cream shadows come in tubes that you apply to the lid using your finger tips; they may also contain glitter for added sparkle. Gels and pencils both require an eyeliner-like tool called a “paintbrush” (or sometimes just “pencil”) to apply them properly; gel products tend to have more staying power than pencils but less color intensity, while pencils offer greater color intensity at the expense of lasting power. Finally there are pressed powders, like cake eyeshadow–these usually come as palettes containing multiple colors arranged side by side on one pan so you can easily mix up custom shades without having excess product left over when you’re done applying it all.

The texture of the eye shadow is very important. It should be smooth and silky, not chalky or powdery. A good color payoff is also a must for an eye shadow to be considered as one of the best makeup products in India.

Who should use a Eye Shadow?

Anyone who wants to add a little color and shimmer to their face.

Based on what criteria should you buy a Eye Shadow?

The first rule is that you must consider your own requirements before checking out the eye shadow. You should know what kind of style and design will suit you best, so make sure to think about it carefully. Also, when buying a Eye Shadow online, don’t forget to check if its return policy matches your needs.

The quality of the materials is one of the most important things to check when comparing Eye Shadow. You should always try to go for a product that has sturdy and durable material construction. Also, pay attention to details like seams, threads, and overall finishing of the product. Good eye shadow must be well stitched together in order not to break or tear apart easily.

What are the advantages and disadvantages of a Eye Shadow?


Eye shadow is a cosmetic product used to create the illusion of depth and dimension. It can be applied dry or wet, depending on the desired effect.


The only disadvantage of a Eye Shadow is the fact that it might be difficult to use for beginners.

Shopping Guide: Everything you need to know

Which brands and manufacturers are represented in our review?

In our review, we present products from various manufacturers and suppliers. The list includes products from the following brands and manufacturers, among others:

  • Rimmel
  • Max Factor
  • Rimmel

What is the price range of the featured products?

The cheapest Eye Shadow in our review costs around 3 pounds and is ideal for customers who are conscious about their money. However, those who are willing to spend more money for better quality can also spend around 16 pounds for one of the more expensive products.